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Peter Soida

@peter_soida

5 followers·4 articles

Peter SoidaMay 29 · 6 min read

Taste Is the New Moat

AI companies are opening coffee shops, designing limited-edition hats, and quoting French philosophers. The New Yorker calls it taste-washing. The founders calling it the future of business are not entirely wrong.

Taste Is the New Moat
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Peter SoidaMay 28 · 5 min read

Google's Convergence

Google I/O 2026 had a hundred announcements. The most important one was a sentence Sundar Pichai dropped quietly. Search, Gemini, and AI agents are going to become the same product.

Google's Convergence
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Peter SoidaMay 25 · 5 min read

Europe's Default Audi

The A3 was the best-selling Audi in Europe last year. It invented the premium compact segment in 1996, and the formula still beats everything built to replace it.

Europe's Default Audi
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Peter SoidaMay 23 · 5 min read

Who Killed Spirit Airlines?

And Why One Tool Is the Endgame

Who Killed Spirit Airlines?
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