Taste Is the New Moat
AI companies are opening coffee shops, designing limited-edition hats, and quoting French philosophers. The New Yorker calls it taste-washing. The founders calling it the future of business are not entirely wrong.
@peter_soida
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AI companies are opening coffee shops, designing limited-edition hats, and quoting French philosophers. The New Yorker calls it taste-washing. The founders calling it the future of business are not entirely wrong.
Google I/O 2026 had a hundred announcements. The most important one was a sentence Sundar Pichai dropped quietly. Search, Gemini, and AI agents are going to become the same product.
The A3 was the best-selling Audi in Europe last year. It invented the premium compact segment in 1996, and the formula still beats everything built to replace it.
And Why One Tool Is the Endgame